The British Association of Leisure Parks, Piers and Attractions

Representing the interests of UK’s commercial leisure parks, piers, zoos and visitor attractions, BALPPA is the non profit making Trade Association for this sector. BALPPA speaks for over 300 members – including iconic attractions such as the London Eye, Blackpool Pleasure Beach, Madame Tussauds, Alton Towers and Thorpe Park – and ultimately for many millions of customers every year.